We decided to do a focus group of our target audience to get feedback on out idea. We used two 17 year old boys and two 17 year old girls. The feedback we received was extremely helpful as they guided us in the right direction. The main concept they pushed for was for the the male singer to be most important, which we agreed with as that is who we are selling and it is very important for the female side of our target audience to see a good looking singer. All in all the focus group was extremely helpful as they not only praised our ideas, they all gave us constructive criticism which has polished off our ideas.
Canisha
To find out if our idea worked and if the themes were strong
enough for our music video we asked a few students that fitted our target
audience description some questions. In the interview we asked the respondents
various questions about the indie genre, successful music video conventions and
what they would expect to see in our video after we explained the ideas. The
feed back that we received from the questions was very helpful as it supported
the ideas we had and it gave us some new ideas to play around with. We found
that the audience would be interested in seeing a dominant feature of the main
artist singer with a few feature shots of the female love interest. The
settings they also recommended were of places that teenagers would hand out and
scenes that highlight the relationship between the two characters. This
feedback from the focus group will help our music video become successful and
as a group we will frequently refer to the feedback throughout the construction
process.
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