What is the production process?
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What is the purpose of a music video for the companies/artists that make them?
A music video has several purposes for companies and artists when they are created. Originally their purpose was to serve as a marketing tool intended to promote the sales of records. They still have that use but they also have the aim of leaving a lasting impression on the audience through several features like imagery or the edit. Another use of a music video is to provide the listener a greater understanding of the song especially if it is a narrative style. They also help to provide exposure and expansion for an artist profile through creating something of an entertainment value.
Who are some famous music video directors and why are their videos so well known/successful?
DAVID FINCHER
David Fincher has built up a portfolio that expands decades from directing Hollywood blockbusters to multi-selling platinum music videos he is well known with his work on "Express yourself", Madonna (1989); "Vogue", Madonna (1990). The compelling cinematography that can range in mood from darker appearance to bubbly pop makes him versatile in his style of directing.
SPIKE JONZE
Jonze's artist portfolio on who he's worked with touches a range of genres from indie to hip-hop stars which shows to versatility as well as creative ability to work with different genres that each have their own criteria's for music videos. He's known from steering away from conventional videos that MTV stream and creates his own style which makes him an influential figure. The individuality of Spike's music videos contributes to his success as a music video director and is responsible for videos like "Flashing lights", Kanye West (2008); "The Suburbs", Arcade Fire (2010); "Otis", Jay Z & Kanye West (2011).
F. GARY GRAY
Gray has been a major player in shooting hip-hop videos that are well known and influential. Some of Gray's contributions include "Waterfalls", TLC (1995); "Show me what you got", Jay Z (2006); "It was a good day", Ice cube (1992). Working alongside Ice Cube for the "It was a good day" single, Gray showed is talent with his ability to provide visual aid alongside the narrative made it a compelling piece from what it could have been a video lacking stylistic touches. Most recently Gary Gray has been involved in the hit documentary "Straight outta Compton" a film about the rise of N.W.A a hip-hop group that Ice Cube was once a part of.
These music video directors share in common their ability to add visual compliments to songs that will appeal to an audience of viewers. They are able to entertain the audience as well as sell artist brand and image in a memorable manner decades on.
How much money is usually spent on the average music video? Have any been made very cheaply or are there any that have had huge budgets?
How much money is usually spent on the average music video? Have any been made very cheaply or are there any that have had huge budgets?
The amount of money spent of music videos varies for many reasons and very often they can be based on whether the money comes from the artists pocket or a major record label. A music video is often considered a part of the promotional package so therefore the money spent on the video can contribute greatly to the success of the single. Most notably David Bowie spent as little as $12.99 on his 2013 video for "Love is lost" which just goes to show that money is not always necessary. The most epensive music video recorded was by director Mark Romanek for Michael and Janet Jackson "Scream" for $10,546,626. This just goes to show that price can majorly range for music videos and can depend on who's funding the promotional tool. The large expenses can cover a range of features of the music video like production equipment, cast and crew, props, food, editing and post production.
How do audiences access music videos? Where can they be seen?
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